Today, more than ever, a hotel website has become one of the most pivotal ways in which a potential guest sizes up where his or her next stay will be.
So, what separates a decent resort and hotel website from an exceptionally good one? Eye-catching design helps, of course, but what really makes a website stand out is thoughtful, strategic design that makes it clear and easy for someone to understand what this hotel is all about — and convince them to check in.
Vibrant visuals for the header image so it’s clear that this hotel is making a statement.
Sub-headlines that are descriptive and free of jargon make things that much clearer.
Multiple calls to action — things that signal to visitors that they should book a room — are imperative to improving your hotel website conversion rate.
Compelling and authentic visuals to go with those calls to action are another must, as is making sure the benefits of booking a stay are detailed. That means highlighting all of the amenities and details that define an experience at that hotel, whether it’s staying overnight, or just stopping in for a drink.
Which brings us to another crucial and essential element of the best resort and hotel websites: social proof in the form of guest feedback or press reviews or, better yet, captured moments from hotel guests and visitors.