Design
Your website should have a clean, attractive layout. This way, you’ll attract potential gym members to interact with your content.
Typically, a simple layout is deemed more professional than a cluttered web design. If you have some photos, you can use them to determine the design of your website. But these photos should be clear with sufficient lighting, and they must also depict the right state and condition of your gym’s facilities. Web designers nowadays develop websites around good quality imagery with minimal text overlay, so this may be the best direction to go with your site.
A Comprehensive Menu Bar
There are some specific sections that your website for your gym must-have. Some of these sections include the blog, testimonials, class timetables, and amenities. These will usually in the menu bar on the home page of your website.
A blog section houses all your news, tips, and tricks and customer testimonials. We went into how you can start a blog for your fitness business in a recent article. Another relevant section is the timetable. On top of that, you should have a gallery section showcasing all your amenities, which could include high-quality pictures of your fitness facilities, group exercise classes, the locker room, and free weights area. A useful section to include also is a trainer section where you profile each of your staff with a headshot and short bio. A bio lets people get to know the team is before the step foot in your studio.
Finally, it is essential that you have links to your social media pages either on the menu or at the foot of the homepage. A popular trend now is to have your gyms Instagram feed appear on your homepage.
Other Important Features
Create clear CTAs: On the main page of your website, you should have clear Call To Actions (CTAs) to direct the visitor where to go. If you are running a low-cost free trial, special introductory offer, or a specific product or service you would like to promote.
Clear CTAs give a person somewhere to go. A person will lose interest if they have to go searching for what you are offering, so have it right in front of them when they visit.
Create landing pages that convert: A landing page is a webpage that is specifically designed to make your website’s visitors take one sole ‘next action.’ This next action is what will grow your gym business; for instance, it may be an action to sign up for your gym membership.
Use landing pages as the end destination for the leads generated through your digital advertising efforts. For example, if you are running a Facebook Ads Campaign; the traffic you generate should go to a landing page which should be optimized to convert into leads into memberships. In this case, you will need to create a simple and clear landing page that will convert. Unbounce, Mailchimp, and Leadpages are examples of software you can use to create landing pages.
Be listed on Google My Business: When you register your gym on Google My Business (GMB), you will be able to attract new customers. Being listed on GMB will enable your gym website to show up in search engines and optimized location searches. For example, someone new in the neighborhood may search for ‘gym near me,’ and if you’ve registered your gym on GMB; they will access your gym website, sign up for a membership plan and probably visit your gym the next day.